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Market research can help startups understand where they should be placing their resources and time. It can tell you everything from how people are perceiving your company, as well as which features to drop or continue developing. And while there are plenty of ways to conduct market research, not every market research method is right for every situation. Build your market research strategy with Crunchbase Pro – try it free for 7 days. Market research can help play a major role in developing your product, marketing, and overall business strategy. Understanding the different market research methods can be the difference between wasting months of engineering time or exceeding your ambitious revenue targets. We review the types of market research as well as the market research methods you can pursue based on your primary objectives and business goals. The 2 types of market research All market research falls under two distinct categories: primary research and secondary research. Primary research looks at any data you collect yourself (or someone you pay).