Google Analytics Here are some soft skills hiring managers need to see: Communication skills Multitasking Relationship building Writing Planning Organization Teamwork Self-motivation Creative thinking 3. Research the company When you're writing a cover letter, try to determine what keywords are most likely to capture the hiring manager's attention. But how do you know which keywords the company you're applying to is prioritizing? The answer is simple: Research the company. The best place to start is the job description. Customize your cover letter to respond to each qualification the description lists. You don't have to stop with the job description though. Find clues about the organization's marketing operations via the company's website, social profiles, and Glassdoor reviews. Then, use your findings as you write your cover letter, linking them to your experience. Here's an example: I noticed that your company is highly active on Reddit. At my last job, I expanded our online presence to Reddit and other non-traditional social networking sites.
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